Nexus Identity

Branding

Whether you are just starting out or are in need of an overhaul, good branding is an essential component of any business. Your brand needs to make a memorable impression, distinguish you from your competitors, and communicate who you are and what customers can expect.

The biggest misconception about branding is that it’s just your logo, but it takes much more than that to create a successful brand. It’s a combination of design elements that create a consistent feeling – and getting this right is key.

Our Process

Our process is broken neatly into three phases:

The Discovery Phase is where we do the important groundwork. We begin by sending you an in-depth branding questionnaire so we can begin to understand your goals and the ins-and-outs of your business. Here you will have the opportunity to share images and inspiration of designs you love.

Once you have reviewed and signed the contract, paid your deposit, and completed the questionnaires, it is time to schedule a time to meet with the designer.

Following the information we have gained, we develop a brand brief and strategy before we move into the Design Phase.

Here’s where the fun begins. We start with the development of a Moodboard. This is a collaborative process that is both enjoyable and insightful. Moodboards are the best way to identify a tone for visual communication, which will inform the direction of your brand design. We will explore elements such as typographic style, colour palettes, photography, and keywords. Once we have found a creative direction for your project, you will be presented with a beautiful document outlining the design rationale and visual direction you can expect as the project unfolds.

It’s now time for us to begin your logo. You will be presented with three logo concepts to choose from. Once you have selected a concept, we offer two rounds of revision to finesse your final logo, including any required sub-marks. It is then time for us to continue with the agreed elements of your brand package.

 

It is now time for us to deliver your finished Brand Package.

BRAND PRESENTATION
You will be presented with a brand presentation of your finished brand which includes your logo, your suite of fonts, colour palettes, and inspiration of ways in which you can use these in the real world.

BRAND STYLE GUIDE / GUIDELINES
This carefully executed document is essentially your handbook to help ensure you present your brand in a professional and consistent way across all platforms. It contains a set of guidelines on how your brand elements should be used. You will be able to provide this document to designers creating anything for your brand in the future to ensure professional consistency in the delivery of your brand at all times.

FINISHED FILES
Your finished logo and font files will be neatly packaged and given to you in industry-standard formats.
You now have everything you need to present your brand to the world.

Timelines and pricing vary dependant on each project requirement.
Contact Us for a consultation. 

Brand Packages

To give you an idea of what can be included in a Brand Package with East and Maine, we have created some examples below. As mentioned previously, our Branding Packages are not one-size-fits-all, and their inclusions will be tailored to your individual business needs.

Mini Brand

Make a start with the core basics
  • Custom Primary Logo
  • Secondary Logo / Sub-mark
  • Brand Design Questionnaire
  • Moodboard Curation
  • x 3 Primary Concepts
  • x 2 Revisions (if required)
  • Suite of Finished Packaged Files
  • Colour Palette
  • Suite of Fonts
  • Mini Brand Style Guide
  • x 2 In Use Mockups
  • x 1 Collateral Item
  •  

brand identity

Complete Identity - refine their style & find your voice
  • Custom Primary Logo
  • Secondary Logo
  • Brandmark(s) as needed
  • Brand Design Questionnaire
  • Full Brand Brief, Analysis and Strategy
  • Moodboard(s) Curation
  • x 3 Primary Concepts
  • x 2 Revisions (if required)
  • Suite of Finished Packaged Files
  • Colour Palette
  • Suite of Fonts
  • Brand Guidelines (5+ pages)
  • x 3 In Use Mockups
  • x 3 Collateral Items
  • Social Media Branding ( x 2 platforms eg; Linkedin, Instagram, Facebook)
  • Texture or Pattern Design (if applicable)
  •  
Popular

Brand Refresh

Breathe new life into your existing brand
  • Refresh of Primary Logo (as needed)
  • Refresh / Add Secondary Logo
  • Refresh / Add Brand Mark
  • Brand Questionnaire
  • Full Brand Brief, Analysis and Strategy
  • Moodboard(s) Curation
  • 1+ Primary Concept(s)
  • x 2 Revisions (if required)
  • Suite of Finished Packaged Files
  • Colour Palette Review
  • Suite of Fonts Review
  • Brand Guidelines (5+ pages)
  • x 3 In Use Mockups
  • x 3 Collateral Items
  • Social Media Branding ( x2 platforms eg; Linkedin, Instagram, Facebook)
  •  

We understand there is sometimes a lot to consider, and we don’t expect you to have all the answers. If you have any questions give us a call, or take a look at our FAQs.

Read More on Branding on our Blog

What branding really is, and why it's important.

Brand Strategy

All good brand design begins with strategy. Learn more about our Strategy Workshops.

Let's Talk!

Do you have a project you would like to discuss?
Whatever it is, big or small, let’s start with a chat. 

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